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It was like someone pricked my heart really bad when the first Starbucks in Batangas opened — if only they also offer kapeng barako as a tribute to the land they stand on.

I grew up in Batangas, once the coffee capital of the Philippines, and Kapeng Barako was a significant part of my childhood. Every time we didn’t have meat or veggies to eat, my grandfather would simply brew coffee and pour some on our plates, drowning the rice. That was a complete meal for us.

Kids avoided that part of our school where coffee trees stood when their flowers would start to bloom. The strong fragrance of the coffee flowers were too much for us to handle, like strong concentrated jasmine perfumes. Oh, how I missed that scent!

And almost every week, my mother took me to the public market and I remember getting magnetized by the aroma of mountain ranges of coffee beans — some were ground, some were full beans. Such a shame that whenever I visit our market today, I hardly see these heaps and hardly smell coffee. Just based on my observation, they have almost completely vanished from our market. Or maybe most of the coffee stores were just pushed into the inside lanes.

When Starbucks and other coffee shops penetrated the Batangan market and prospered, there was a certain kind of sadness that filled me. It was the kind of sadness one would feel when he realizes his childhood is gone for good.

On a recent trip to Batangas, we spotted a coffee shop along San Carlos Drive. And in that coffee shop floats that scent of those childhood moments I had been longing for.

We were the only customers at the time. The first impression we had was that the store looked kinda like Starbucks of Figaro. But Cafe de Lipa’s jewels cannot be found on its walls and decors but the menu.

History of Kapeng Barako

For us to better appreciate the importance of kapeng barako in Batangas, especially Lipa, let’s take a quick look at its history.

According to the National Coffee Development Board, the first coffee in the Philippines was introduced in Lipa, Batangas by a Spanish Franciscan monk in 1740. Because of Lipa’s pleasant climate and fertile soil, it easily became a top produce. Coffee cultivation, eventually, spread to the neighboring towns of Tanauan, Ibaan, San Jose, Taal, and Lemery. By the 1860s, Batangas was already exporting coffee to the Americas via San Francisco. Later, it reached the European market when the Suez Canal was formally opened.

Although Batangas, as a whole, rose to fame as the leading cultivator of coffee in the country, the coffee industry was especially booming in Lipa. In fact, according to the official website of Lipa City, the industry boomed so much that Lipa became the richest municipality in the Philippines that time, with an annual income of P4 million. On October 21, 1887, Queen Regent Maria Christina of Spain, bestowed the municipality of Lipa its cityhood. It was then known as “Villa de Lipa.”

In 1876, Amadeo, Cavite started growing coffee trees, after seeing the success of the Batanguenos. Despite this, Lipa continued to reign as the center for coffee cultivation in the country. At the time, Batangas barako commanded almost five times the price of coffee beans from other parts of Asia.

Cafe de Lipa

They say that the first coffee seedlings in the Philippines were planted by the Macasaet clan. While the kapeng barako had seen the ups and downs of production in Batangas, the Macasaets continued to grow and brew coffee. This love for the coffee bean was kept, carried and sustained by Jose Mercado, direct descendant of the Macasaet family. Jose built a cafe that not only uses kapeng barako as an ingredient but champions it.

Main branch of Cafe de Lipa in Lipa City
Main branch of Cafe de Lipa in Lipa City

Cafe de Lipa’s main product is the Barako Joe — their classic brew. It is available hot or iced. Expect it to be strong (and kickin’).

They also offer other hot and iced coffees, called Perfezza, including cappuccino, caffe latte, caffe mocha, and caffe macchiato. If you’re into ice blended coffee, then have a cup of something their so-called Celleto selection — white chocolate, dark mocha, strawberries and creme, and more.

Pastries, such as tableya revel bar and moist barako bar,  are also available. If you wish to take home coffee goodness, you may also grab some of their coffee packs and share these beans with your family and friends.

Cafe de Lipa’s menu
Cafe de Lipa’s Tableya Revel Bar
Ice-blended drinks and pastries
Cafe de Lipa’s Kapeng Barako pack

How their branches and products are presented are not very far from its foreign rivals. Even the taste of their iced coffees and ice-blended coffees are somewhat similar to those we usually find at Starbucks, Figaro, or the Coffee Bean. But Cafe de Lipa is Filipino-owned and did not fail to incorporate its roots as they compete with the global giants. Kudos to them for still pushing Kapeng Barako to a generation that seems to have forgotten it almost completely.

This is NOT a sponsored post.

Posted: 2012 • 4 • 9

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    Maria Lilibeth Benosa

    we got ours at Cafeno in San Juan, Bats after our Laiya picnic last mar.31st.

    The Poor Traveler

    Hope I could try that, too, when I visit San Juan! :)

    Zennie Marcial-gayeta

    Still the favourite of my husband, ask for pasalubong…barong and kapeng barako.

    Gemma Cuyco Saludaga

    f d outlet s located n Market2x, near Serendra…..i tried there & d taste s so good…thumbs up!:)

    The Poor Traveler

    I have yet to visit their Market Market branch!

    DanKel Santos

    I love the aromatic scent of kapeng barako as I passby the town of lipa. Where you would suddenly be awakened and turns me back in time, reminding me of the good old days! How I miss Lipa! ;) That’s just a good reason why its more fun in the Philippines. ;)

    The Poor Traveler

    Oh, I feel you DanKel, I feel you! :( I miss that scent, too!

    Elmo Alegre

    meron din nyan sa cavite…in fact nagtitinda rin kami ng kapeng barako…dito sa mendez cavite…:)

    The Poor Traveler

    Yeah, and Amadeo is now famous for kapeng barako, too! :)


    Tableya Revel Bar was the best pastries and also their Cheesecake. :) Their hot coffee beverages really hit the spot.

    The Poor Traveler

    i’ll try their cheesecake next time. :)

    Sherrenne De Amboy

    hi, I’m currently doing a study about the history of coffee in Lipa Batangas. I just want to know if you do have published books about this topic :)

    evangeline pico

    …i missed kape barako…esp the its aroma…wla nyan d2 sa bangkok…hay kelan kya ako ulit makatikim nito? wish ko lang. tnx for this post

    The Poor Traveler

    Next time you return to the Philippines, visit Batangas or Amadeo! :)


    We went to lipa city last month and made sure to stop by cafe de lipa, since I saw this post of yours. I saw starbucks on the way to the coffee shop. I do hope the Batangueños will still go for the local barako. I got some roasted barako beans from the public market, my bag was smelling of coffee from Batangas to Manila and back home to Iloilo. I am loving the Barako beans that I’ve got, it is really one of the things that Batangueños should be proud of. Long live Barako!

    The Poor Traveler

    I knoooow! I really wish that Batangas would revive its barako industry!

    yob devos

    Saan po kaya makabili ng kapeng barako seedlings. Maraming salamat po.

    Reynaldo Lantin

    Retired Col “Katy” Katigbak has a Liberica coffee (the authentic coffee variety for Kapeng Barako) seedling nursery in Tipakah, Lipa City. His mobile phones are 63917 775 6969 and 63918 888 6951. The Colonel is passionate about the revival of the Kapeng Barako industry in Batangas., but is quite frustrated that farmers or landowners from Davao del Sur, Visayas and Ilocos Norte rather than Batanguenos are buying the seedlings by the thousands. He and Joe Mercado of Cafe de Lipa are members of the Batangas Forum for Good Governance and Development, Inc., a non-stock, non profit organization of retired professionals, businessmen, government civil and military officials, academicians and active business managers, which has been advocating the “Revival of the Kapeng Barako Industry in Batangas” program since 2017. Governor Hermilando Mandanas has adopted the recommendation and launched the program at Barangay Pinagtongulan, Lipa City where the first coffee seedling was planted in 1740 by Francisco Macasaet. Batangas Forum assists in the program thru the Office of the Provincial Agriculturist headed by Engineer Pablito Balantac who distributes seedlings to the LGUs or towns surrounding the Taal Lake/Volcano to be planted on rich volcanic soil at the Mid-highlands of Batangas or at elevations ranging from 150 to 600 meters above sea level (Lipa City is about 300 masl and the Tagaytay Ridge summit, Batangas side, about 600 masl. For those interested in planting Liberica coffee in the Batagas Mid-highlands may contact the Chairman of the Coffee Committee of Batangas Forum at 63947 807 4749. or by email at


    nakakatuwang malamang taga batangas ka pala. lagi kong binabasa mga travel blogs mo. thanks and God bless ^_^